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GM NAMES SUSAN DOCHERTY
GM NAMES SUSAN DOCHERTY
Edmonds * October 12, 2009
DETROIT, MI -- Susan Docherty, who was heading Buick-Pontiac-GMC, will become
GM's vice president of U.S. sales, replacing Mark LaNeve.
"Susan will bring a wealth of experience from previous marketing and sales
assignments," GM CEO Fritz Henderson said in a statement. "I have confidence
that she will bring a new perspective to the position as she guides a new, lean
and customer-focused dealer network."
Before becoming head of Buick-Pontiac-GMC in June 2008, Docherty had been
general manager for the western region, taking the position in September 2006.
Following her Sloan Fellowship at Stanford, she was named general manager of the
Hummer Division in September of 2004. Earlier assignments included: marketing
director and brand manager for the Cadillac Escalade; sales and service
executive positions for GM Europe; and managerial positions with GM of Canada.
GM said it will look outside to fill the Buick-GMC general manager position.
"This will infuse new ideas and an outside perspective into our marketing
efforts," Henderson said.
Editors Note: Allstate Corp., the insurer that spent $364.6 million on
advertising last year, has hired General Motors Co.'s top U.S. sales executive,
Marc LaNeve as chief marketing officer and senior vice president, effective
October 26, 2009.